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ROI and ROAS calculator
Check whether a campaign or purchase paid off, and what ROAS you need after your costs.
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- Enter what you spent and the revenue it produced.
- Enter your product and fulfillment cost as a percentage of revenue.
- Compare your ROAS to the break-even ROAS to see if it is profitable.
Common questions
What is the difference between ROI and ROAS?
ROAS is revenue divided by ad spend. ROI is profit after all costs divided by what you spent. A 3x ROAS can still lose money if your margins are thin.
How do I calculate break-even ROAS?
Divide 1 by your gross margin as a decimal. With 55% margin after product and fulfillment, break-even ROAS is 1 divided by 0.55, about 1.82x.