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UTM link builder for campaigns
Tag your links so your analytics show exactly which campaign sent each visitor. Spaces and special characters are handled for you.
Tip: keep names lowercase and consistent. "Facebook" and "facebook" show up as two different sources.
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Talk to WEBSHow to use it
- Enter your page URL.
- Fill in source, medium and campaign.
- Copy the tagged link.
Common questions
What are UTM parameters?
They are tags added to the end of a URL (utm_source, utm_medium, utm_campaign and optional term and content) that analytics tools read to attribute traffic.
Should I use capital letters?
Pick one convention, usually all lowercase. Analytics treats Email and email as different values.